The Index

The Index is Discernin's ongoing body of analysis, research, and intellectual provocation on the forces reshaping the global luxury industry. Every piece published here takes a position, challenges conventional wisdom, and leaves the reader with a framework they did not have before. 

Nexus

The Sensing Maison

The most important transformation happening inside luxury today is invisible. It has no seasonal announcement, no campaign, no creative director attached to it. It is happening at the molecular level...
Juan Carlos Navarro -
Horizon

The new privacy imperative: How Ultra-High-Net-Worth individuals are redefining the terms of discretion

Technology promised to make luxury more seamless. It is instead making it permanently surveilled. The UHNW world is learning that lesson the...
Juan Carlos Navarro -
Horizon

Who owns the product after the sale?

For more than a century, the economics of luxury have been organised around a single defining moment:...
Horizon

The Middle East and luxury: An ecosystem in the making or a global stage set?

Over the past decade, the Middle East —and particularly the Gulf— has become one of the most...
Nexus

Why most luxury CRMs fail at relationship intelligence

Over the past decade, the luxury industry has invested heavily in CRM platforms with a clear promise:...
Nexus

From data to relationship capital: Rethinking clienteling in luxury

Over the past decade, the luxury industry has invested millions in customer management systems. Yet the paradox...

Horizon

Luxury is not static. The relationships between brands and clients, the meaning of privacy, the architecture of experience — all of it is being renegotiated in real time. Horizon maps these shifts: the emerging models, the cultural tensions, and the new terms on which luxury is lived, expected, and defined. Not what technology does, but what it changes about everything else.

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The new codes of luxury that conquer the modern customer

Analyzing everything that has happened in the recent past, we have seen how traditional markers associated with luxury are no longer sufficient to...

This is how you win (and lose) the trust of ultra-wealthy clients

For years, those working with private wealth operated under a very simple premise: to impress. Accessibility, speed, the ability to resolve issues immediately,...

The new luxury that goes beyond exclusivity

The luxury industry has undergone a significant transformation in recent decades. The emergence of new consumers with different expectations and values ​​has given...

Nexus

The most consequential changes in luxury are happening at the infrastructure level — invisible to the consumer, transformative for everyone else. Nexus examines the specific technologies reshaping how luxury objects are created, authenticated, traced, and valued across their entire lifecycle.

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Why most luxury CRMs fail at relationship intelligence

Over the past decade, the luxury industry has invested heavily in CRM platforms with a clear promise: to know clients better in order...

Francis Casado of 3D Digital Venue talks to us about VIP experiences in stadiums

Whether at a sporting event or a cultural or artistic event, the spectator experience is constantly evolving, and companies like 3D Digital Venue...

From data to relationship capital: Rethinking clienteling in luxury

Over the past decade, the luxury industry has invested millions in customer management systems. Yet the paradox remains: more data, more dashboards, more...

Vantage

Intuition is not enough. Vantage translates the complexity of global luxury markets into rigorous analysis — the data, the patterns, and the structural forces that most observers miss. Not information. Interpretation backed by evidence.

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The luxury market is polarising between the aspirational customer and the experience customer

A new report, published jointly by Altagamma and the Boston Consulting Group (BCG), reveals how the luxury consumer is evolving and highlights the...

Spain sails toward success in nautical tourism thanks to the rise of marinas

Nautical tourism is consolidating its position as one of the major drivers of the marina business in Spain, reaching a turnover of just...

Goodbye to “Fast Fashion.” Sustainable fashion flourishes in Southeast Asia

Southeast Asia is undergoing a transformation in the fashion industry, slowly shedding its former reputation as a center for fast fashion production to...

Sense

Strategy without execution is theory. Sense is where the forces reshaping luxury meet the decisions that leaders actually have to make — on business models, competitive positioning, organisational transformation, and the kind of leadership that technological disruption demands.

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From Madrid to Los Cabos: The Luxury Collection Experience as told by Justin Theroux

Luxury hospitality continues to explore new ways to connect with its audiences, combining storytelling, authenticity, and a rigorous brand strategy. The Luxury Collection,...

Marriott goes beyond wellness, connection, and legacy to truly move the guest.

Can a hotel change who you are? For the world’s wealthiest travelers, the answer is yes. Marriott International is undoubtedly striving to gain...

This is what the Kering and L’Oréal alliance really reveals about the strategic future of luxury

When Kering and L’Oréal announced their alliance to develop new experiences in beauty, wellness, and longevity, the market's reaction was to interpret the...