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The Sensing Maison

Nexus Juan Carlos Navarro -
The most important transformation happening inside luxury today is invisible. It has no seasonal announcement, no campaign, no creative director attached to it. It...

The new privacy imperative: How Ultra-High-Net-Worth individuals are redefining the terms of discretion

Horizon Juan Carlos Navarro -
Technology promised to make luxury more seamless. It is instead making it permanently surveilled. The UHNW world is learning that lesson the hard way...

Who owns the product after the sale?

Horizon Juan Carlos Navarro -
For more than a century, the economics of luxury have been organised around a single defining moment: the sale. A...

The Middle East and luxury: An ecosystem in the making or a global stage set?

Horizon Juan Carlos Navarro -
Over the past decade, the Middle East —and particularly the Gulf— has become one of the most frequently cited...

Why most luxury CRMs fail at relationship intelligence

Nexus Juan Carlos Navarro -
Over the past decade, the luxury industry has invested heavily in CRM platforms with a clear promise: to know...

From data to relationship capital: Rethinking clienteling in luxury

Nexus Juan Carlos Navarro -
Over the past decade, the luxury industry has invested millions in customer management systems. Yet the paradox remains: more...

Who governs the luxury product? The strategic role of Digital Product Passports

Nexus Juan Carlos Navarro -
For most luxury brands, the Digital Product Passport (DPP) has entered the strategic agenda through regulation. For a smaller,...

Luxury hospitality is being reconfigured: Inspirato as a paradigmatic case of consolidation and strategic control

Sense Juan Carlos Navarro -
On 17 December, Inspirato Incorporated announced its acquisition by Exclusive Investments LLC, the parent company of Exclusive Resorts, in...
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