Saturday, February 14, 2026

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Why most luxury CRMs fail at relationship intelligence

Over the past decade, the luxury industry has invested heavily in CRM platforms with a clear promise: to know clients better in order to...

From data to relationship capital: Rethinking clienteling in luxury

Over the past decade, the luxury industry has invested millions in customer management systems. Yet the paradox remains: more data, more dashboards, more automation…...

Who governs the luxury product? The strategic role of Digital Product Passports

For most luxury brands, the Digital Product Passport (DPP) has entered the strategic agenda through regulation. For a smaller,...

Luxury hospitality is being reconfigured: Inspirato as a paradigmatic case of consolidation and strategic control

On 17 December, Inspirato Incorporated announced its acquisition by Exclusive Investments LLC, the parent company of Exclusive Resorts, in...

When design becomes governance

Why power is shifting inside luxury brands The Volvo case as empirical proof of a structural shift in luxury governance True...

Technology integrity: Why the future of luxury is decided in its invisible infrastructure

For decades, the luxury industry has built its strategic discourse around what is visible: heritage, craftsmanship, creativity, narrative, and...

Porsche 911 GT3 90 F. A. Porsche: Strategic coherence in times of financial pressure

In the world of luxury, objects never exist by chance. Their meaning and strategic impact depend as much on...

Sylvia Koch, founder and CEO of NOLESS, explains why luxury has changed its language

Especially since the Industrial Revolution, luxury has been interpreted as a form of outward affirmation, a language of power,...