Horizon

The memory makers. How the archive became the most defensible asset in luxury

For most of the twentieth century, the archive was luxury's attic. Extraordinary in content, invisible in function. The sketches of Cristóbal Balenciaga, the order...

The side door

The aspirational luxury client did not disappear. Technology built them another entrance — and in doing so, rewrote what it means to belong to...

The new privacy imperative: How Ultra-High-Net-Worth individuals are redefining the terms of discretion

Technology promised to make luxury more seamless. It is instead making it permanently surveilled. The UHNW world is learning...

Who owns the product after the sale?

For more than a century, the economics of luxury have been organised around a single defining moment: the sale. A...

The Middle East and luxury: An ecosystem in the making or a global stage set?

Over the past decade, the Middle East —and particularly the Gulf— has become one of the most frequently cited...

This is how you win (and lose) the trust of ultra-wealthy clients

For years, those working with private wealth operated under a very simple premise: to impress. Accessibility, speed, the ability...

The future of Versace with Prada is defined not by its aesthetics but by its industrial discipline.

For years, the luxury industry has been obsessed with creative narratives, artistic directors as rock stars, and the effervescence...

Why classifying guests is no longer useful in luxury hospitality

In the luxury hospitality sector, there's a recurring tendency to turn superficial observations into dogma. Every so often, some...